Gegen Berlin
Branding, identity, art direction
The German word "Gegen" carries dual meanings: "against" and "around." This duality inspired a bold logo featuring opposing chevrons (><) that functions both as a symbol and standalone mark. The new identity system modernizes Gegen's decade-long presence while honoring its heritage.
About Gegen
A defining Berlin event series hosted at KitKatClub and RSO. For over ten years, Gegen has cultivated an inclusive space where diverse music—from techno to electro—meets performance art. Beyond creating safe spaces, Gegen challenges guests to explore their boundaries and understand social power dynamics. Currently leading art direction for their official events and social media presence.
Photography by Florian Hetz, 3D by Bruterdam.
The German word "Gegen" carries dual meanings: "against" and "around." This duality inspired a bold logo featuring opposing chevrons (><) that functions both as a symbol and standalone mark. The new identity system modernizes Gegen's decade-long presence while honoring its heritage.
About Gegen
A defining Berlin event series hosted at KitKatClub and RSO. For over ten years, Gegen has cultivated an inclusive space where diverse music—from techno to electro—meets performance art. Beyond creating safe spaces, Gegen challenges guests to explore their boundaries and understand social power dynamics. Currently leading art direction for their official events and social media presence.
Photography by Florian Hetz, 3D by Bruterdam.