Gegen Berlin
Branding, identity, art direction
The German word "Gegen" means both "against" and "around." This duality shaped a bold logo of opposing chevrons (><) that works as both symbol and standalone mark. The identity refresh modernized Gegen’s look while respecting its decade-long presence.
About Gegen
Berlin event series hosted at KitKatClub and RSO. I designed the new brand identity and led art direction from 2021 to 2025.
Photography by Florian Hetz, 3D by Bruterdam.
The German word "Gegen" means both "against" and "around." This duality shaped a bold logo of opposing chevrons (><) that works as both symbol and standalone mark. The identity refresh modernized Gegen’s look while respecting its decade-long presence.
About Gegen
Berlin event series hosted at KitKatClub and RSO. I designed the new brand identity and led art direction from 2021 to 2025.
Photography by Florian Hetz, 3D by Bruterdam.