Graphic Design, signage system and production support

Fondazione Prada
Largo Isarco, Torre
Milan

Atlas, born from a dialogue between Miuccia Prada and Germano Celant, spans six levels of Torre, showcasing the Prada Collection through dynamic artist pairings: Carla Accardi and Jeff Koons, Walter De Maria, Mona Hatoum and Edward Kienholz & Nancy Reddin Kienholz, Michael Heizer and Pino Pascali, William N. Copley and Damien Hirst, John Baldessari and Carsten Höller. This permanent installation, featuring works from 1960-2016, represents the foundation's evolving cultural vision and collection strategy.

Project by:
OMA, Rem Koolhaas - Rotterdam and 2x4, NY

Photo: Delfino Sisto Legnani and Marco Cappelletti
Courtesy Fondazione Prada