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Fondazione Prada - ATLAS Graphic Design, consultant and production support

ATLAS
Milan, 19 April 2018

Inside the six exhibition levels of Torre, project Atlas, emerged from a dialogue
between Miuccia Prada and Germano Celant, is unveiled. It hosts works from the Prada Collection
displayed in a sequence of environments incorporating solos and confrontations, created through
assonances or contrasts, between artists such as Carla Accardi and Jeff Koons, Walter De Maria,
Mona Hatoum and Edward Kienholz and Nancy Reddin Kienholz, Michael Heizer and Pino Pascali,
William N. Copley and Damien Hirst, John Baldessari and Carsten Höller.

The group of exhibited artworks, realized between 1960 and 2016, represents a possible mapping
of the ideas and visions which have guided the creation of the collection and the collaborations
with the artists that have contributed to the activities of the foundation throughout the years.
Atlas therefore traces an evolving path between the personal and the institutional, open to
temporary and thematic interventions, special projects and events, with possible integrations from
other collections and institutions.

Since the opening of Fondazione Prada's new venue in 2015, the collection has become one of the
available tools for the development of the foundation's cultural program, taking different
configurations – from thematic to collective shows, from anthological exhibitions to artist-curated
projects – and now finding in Torre its permanent exhibition space.

Fondazione Prada
Largo Isarco
Milan

Exhibition view. Photo: Delfino Sisto Legnani and Marco Cappelletti
Courtesy Fondazione Prada


Identity by:
2x4, Michael Rock - New York   client Fondazione Prada